NEA Research Part 5 Media Theory Research


Media Theory Research

In this post i am going to be researching media theories and how these theories have been used in the two media products that i select for this task. I am also going to research why and how they appeal to the target audience and why these theories have been used in these media products. Therefore, i can apply these theories when constructing my media product and explain my reasons for using them in the future.

MAIN TASK










4 Theories

 Female Gaze- is used to refer to the perspective a female filmmaker (screenwriter/director/producer)  that brings to a film that would be different from a male view of the subject. This appeals to females the same way as the male gaze. I am going to apply this to my media product by using a male in my main image that will appeal to the female target audience.

 Postmodernism- is the idea that society has moved beyond modernism and that we are exposed to media so much that reality and media has blurred into one in order to form and create a hyper reality in society. I am going to use this in my media product by having my main image appeal to both male and females and form an opinion on how they expect society to be.

 Male Gaze- Is a heterosexual perspective that presents and represents women as sexual objects for the pleasure of male viewers. I am going to apply this to my media product by having a female on one of my front covers who will appeal to my male target audience.

Representation- is the relationship and representation between media products and the construction of the aspects of reality such as people, place, objects and events. I am going to apply this to my media product by having different representations on my front page and the contents page of my magazine.

To conclude, i found that the institutions use media theories in order to intentionally appeal to their target audience. Magazines can use theories to appeal to both male and females even if only one is their target audience. I intent to use Postmodernism to use hyper reality in my media product and it will also help my magazine appeal to both genders. Therefore, i believe that media theories are critical when creating a media piece and i need to apply The male and female gaze, Postmodernism and Representation when constructing my magazine front cover and contents page.

Comments

  1. Luis Amador17 June 2019 at 07:42

    S – Good analysis of chosen texts.
    I – You need to include examples of how you specifically intend to use the information you summarised in your production… what specifically do you intend to use in production that links to this research?
    T – Please write the above in RED FONT as part of your conclusion. Be specific!

    ReplyDelete
  2. Mitchell Pearce A Level20 June 2019 at 03:47

    I have completed my conclusion, could you check to see if it needs anything else to be needed?

    ReplyDelete

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