Mitchell Pearce NEA

Institutional Research In this post i am going to be researching the media institution and how it links to my magazine. Identifying the company and what media products that they produce and how i could use it to influence my chosen media product.  I think by understanding the institution and the link to my chosen product, will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively. Main Task (Hearst Communications) The company I am producing my set media products for is Hearst Communications (Hearst). Hearst is an American mass media and business information conglomerate Hearst owns newspapers(The telegraph, Greenwich Time, The News-Times), magazines (Cosmopolitan, ELLE, Men's Health), television channels (Cosmopolitan TV) and television stations (ESPN, A&E Network) and this is how Hearst earns its money, their revenue in 2016 was $10.8 billion. Hearst is based in Hearst Tower in Midtown Manhattan, New York C...

Media Theory Research In this post i am going to be researching media theories and how these theories have been used in the two media products that i select for this task. I am also going to research why and how they appeal to the target audience and why these theories have been used in these media products. Therefore, i can apply these theories when constructing my media product and explain my reasons for using them in the future. MAIN TASK 4 Theories Female Gaze-   is  used to refer to the perspective a female filmmaker (screenwriter/director/producer)  that brings to a film that would be different from a male view of the subject. This appeals to females the same way as the male gaze. I am going to apply this to my media product by using a male in my main image that will appeal to the female target audience. Postmodernism- is the idea that society has moved beyond modernism and that we are exposed to media so much that reality and media has blurre...